Announcing our second retail space to debut at Ledger: welcoming Specialized to the downtown Bentonville scene!
Specialized is a worldwide leader in biking equipment, with an emphasis on rider performance. While their locations span across the nation and even overseas, Ledger will be housing one of only three locations of their Experience Centers. Their interactive community-focused model complements the relationship Ledger has with downtown Bentonville and is a natural fit.
Specialized Experience Centers provide an opportunity to engage directly with the brand in an environment where the primary focus is on the riding experience. They’re designed to be communal hubs where people can come together and talk about all things bikes. Manager of Retail Services Jennifer Gibbons describes the environment of the Experience Center.
“We’ve designed the Bentonville space as a comfortable place to connect before and after your time on the trails. Take a bike out for an incredible ride, then come back and relax with friends, study the map wall to plan your next adventure, or hang out and chat with our local experts. You can even take a post-ride shower and enjoy a coffee.”
Mountain Bike Category Leader Sam Benedict explains why Specialized is excited to join the Bentonville community.
“While cycling is what attracted us to Bentonville, it’s the welcoming, passionate people that made us believe we had to be there permanently. The trail network is unlike anything I’ve seen before while the community cares deeply about intertwining riding with art, music, education, food, and dynamic outdoor life that holds its arms wide open to all people. We are honored to support and join that community. Ledger and its team are truly first-class and creating an overall professional & welcoming environment that aligns with our beliefs in pedaling the planet forward. We can’t wait to welcome everyone.“
A few things you can anticipate at the Experience Center:
- A world class demo experience with the best performance mountain and gravel bikes and equipment
- Weekly group rides for all levels of cycling
- An environment to hang out after a ride to learn more about Specialized or to just relax and enjoy a beverage
What better partnership could there be in the mountain biking capital of the world? We’re bicycally meant to be.
